A persona of a parent with young children. Introducing HANI: 26 years of ageSingle mother to an 18 month old, and a 3 year oldUnemployed, receives welfare paymentsImmigrated from Somalia two years agoHigh school educated but has limited englishMuslim in faithRents a unit in FremantleOwns a carHealthy physically, but suffers with stress due to her… Continue reading Persona/Storytelling Exercise (Week 4)
Blogs
Vernacular Design (Week 5)
Vernacular design is a term often associated with architecture - designing houses to meet the immediate needs of locals, using local materials. It makes use of readily available materials/resources, considers culture and tradition, and is user-generated - it gets in touch with the people the design is for. Vernacular design is not just a style,… Continue reading Vernacular Design (Week 5)
Shopping Carts (Week 4)
IDEO! I've always had a fascination for this company, and I would love to do one of their internships once I graduate! One problem at a time"- IDEO Mantra IDEO are at the forefront of "design thinking", and they were challenged to redesign the shopping trolley in 5 days... https://www.youtube.com/watch?v=68dBCu5ZTHI Aren't they awesome? Design thinking… Continue reading Shopping Carts (Week 4)
Problems (Week 4)
Discrete, complex or wicked? Discrete Problems A tame problem...Well defined, clear solution in sightCan be solved in a linear fashionSolved using straightforward, reductionist, repeatable, sequential techniquesWell Complex Problems A difficult to understand problem...Non-linear - requires multiple perspectives to solveCompounded with multiple interrelated problemsSolutions may lead to other problems or unintentional outcomesNew technology, new development environments,… Continue reading Problems (Week 4)
The Naked Brand (Week 2)
"You can't pull the wool over someone's eyes" (anymore)! The amount of choice the average consumer has these days is immense... so how do we design our products with a competitive advantage? According to 'The Naked Brand', the essence of a great brand is TRUST. Now that people (not corporations) have the upper hand, advertising… Continue reading The Naked Brand (Week 2)
Empathy Map Exercise (Week 2)
The ECU campus in the eyes of a new student with need of a wheelchair... Our empathy map In general, the Mount Lawley ECU campus is considerate towards those in need of wheelchair access - most of the buildings have elevators, campus maps are at head height for those in a wheelchair, and there are… Continue reading Empathy Map Exercise (Week 2)
Nordic Service Design (Week 2)
Discussion questions from week 2 regarding the documentary 'Nordic Service Design'. 1.What do you understand as 'design research' from this film? Nordic Service Design adopts hollistic thinking techniques, and examines the design process as a constant reciprocal exchange between customers and the service product. Research under this paradigm starts and ends with the customer, observing… Continue reading Nordic Service Design (Week 2)